Film promotion

You need to consider your target audience and how you are going to potentially reach them through a combined marketing campaign.

Film promotion Cloverfield from Sarah Ghost

Task:
Research a film of your choice, ideally within your genre, and identify the following:

• What the movie was about, how much it cost to make and how much revenue it generated
• Its target audiencs
• What methods of marketing it undertook (teaser, viral, magazines, etc.) and for each type discuss what the aims of the marketing were and how it reached its audience