Task 1:
Research the role of posters - consider ideas beyond just advertising.
Task 2:
Find an example of each of the following - make sure it's for the same film and ideally one in your genre.
- Teaser poster - basic info, no credit block
- Main poster - credit block, more info
- DVD release poster - all the above but contains reviews
- Character poster - features one main character
For each of the above, analyse the poster for the following:
- Standard poster features (credit block, tagline, use of star names, release date, etc.) - what are the purposes of these features?
- Main colours and connotations
- Symbols used - does the audience need foreknowledge to decode them?
- Main figures/objects/background and connotations
- Use of graphics/photographs/illustrations
- Intended audience and how you know this
- Genre conventions
- USPs
- 'Expert witnesses'
- The gratifications that are promised
- How it grabs attention (humour, shock, etc.)
- The tagline (humour, pun, etc.)
- Alternative readings that might harm the marketing message
Identify similarities and differences between these four types of poster and discuss why these are important.
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