Monday 28 September 2015

25 word pitch

You need to prepare a 25 word pitch to deliver to your class mates about your film trailer. You should consider the way you present this, as well as what vital information you will include in it to 'sell' us your movie.

Remember - you don't have to just use words to sell us your film! Think creatively!

Make sure these are posted to your blogs - along with any script you intend to use. You will be delivering these in Miss Ghost's lesson 14th October.

Here are some pitches delivered on music videos to give you some inspiration:

25 Word Pitch

Copy of WE HAVE BAND PITCH

Copy of My Animoto Video

Sunday 20 September 2015

Legal considerations for your trailers

Create a post that covers the following aspects of 'film administration' that need to be considered before it is distributed to your audience. It is up to you how you present this information, but all elements below must be present.

Task 1:
BBFC guidelines and age classification - create a quick guide to the BBFC and age classification, along with a discussion of how you envisage your own film being classified, including reasons.

See this student's blog for an example.

Task 2:
Research your legal responsibilities as a film creator, producer and distributor. You need to think about your responsibilities when filming in different locations, different age groups, insurance, payment, etc. Create a short guide to your legal responsibilities and apply these to your film trailer, including how you plan to combat certain hurdles.

Helpful sites include:
Film London
BBC Film Network
Health and Safety Executive

Task 3:
Investigate film censorship and regulation, including the differences between regulation and censorship, and provide examples of films that have been censored, including discussion of why this was the case. Consider if your film is likely to face censorship and how you intend to reach your target audience in those cases.

Helpful sites include:
BBC
Guardian

Task 4:
Research your responsibilities regarding copyright - think about what elements of your trailer may be subject to copyright laws, and discuss how you intend to ensure your trailer abides by these.

Tuesday 15 September 2015

Film promotion

You need to consider your target audience and how you are going to potentially reach them through a combined marketing campaign.



Film promotion Cloverfield from Sarah Ghost

Task:
Research a film of your choice, ideally within your genre, and identify the following:

  • What the movie was about, how much it cost to make and how much revenue it generated
  • Its target audiencs
  • What methods of marketing it undertook (teaser, viral, magazines, etc.) and for each type discuss what the aims of the marketing were and how it reached its audience